What we do
EssenceMediacom exists to radically improve the value and relevance of advertising for the benefit of brands and consumers.
Integrated media solutions
We integrate creativity, advanced AI analytics and data-driven technologies to develop customized media strategies that deliver measurable results for clients. With an unmatched array of proprietary tools, we provide innovative campaign planning, performance optimization and flexible decision-making. We not only optimize within individual channels, but create synergies across all channels and, through GroupM research, can achieve more branding impact than any other agency. Our solutions are based on rapid econometric models, providing real-time insight into both the short-term and long-term impact of campaigns. This commitment to precision and scalability ensures maximum return on investment for brands. What makes us special is seamlessly bringing data and creative together to drive growth tailored to our clients' unique needs.
Media investment and portfolio management
Communication strategy and planning
Performance and outcome optimization
Data strategy
Effectiveness measurement and feedback
Predictive analytics and insight
A&I is committed to making data-driven decisions and delivering better results for our clients, using advanced machine learning, artificial intelligence and a wide range of tools and data. We help to understand and maximize the impact of marketing activities on business outcomes.
Strategic audience insights, segmentation and planning. Using Audience Origin, our proprietary consumer panel that seamlessly connects strategy, planning and activation
Advanced modeling techniques and tooling to assess and optimize marketing mix effectiveness
Insights into brand performance, positioning and partnership strategies, supported by the world's largest brand analytics platform, BAV
Campaign optimization at every stage, from pre-testing to post-campaign analysis
Advice on budget allocation and portfolio management
Sustainability & Social Impact
We have a sustainability policy we'd like to share with you to see where our ambitions intersect. Because when we work together, we not only have the power to build brands and optimize sales, but also the power to shift opinions and change behavior on a scale necessary for a more sustainable and fairer future for all.
This is how we help each other achieve our sustainability goals.
Our Sustainability & Social impact policy
Inclusive and accessible campaigns
Reduction of CO2 emissions in media and creation
High privacy and data ethics standards in our work
Pro bono work
Frictionless Commerce
Commerce consultancy, implementation and retail media activation to help brands connect and sell across D2C, platforms and marketplaces.
Business strategy & growth analytics
D2C strategy
Retailer & marketplace strategy
Integrated commerce media
Content merchandising
Commerce performance measurement
Technology & tool development
Integrated media solutions
We integrate creativity, advanced AI analytics and data-driven technologies to develop customized media strategies that deliver measurable results for clients. With an unmatched array of proprietary tools, we provide innovative campaign planning, performance optimization and flexible decision-making. We not only optimize within individual channels, but create synergies across all channels and, through GroupM research, can achieve more branding impact than any other agency. Our solutions are based on rapid econometric models, providing real-time insight into both the short-term and long-term impact of campaigns. This commitment to precision and scalability ensures maximum return on investment for brands. What makes us special is seamlessly bringing data and creative together to drive growth tailored to our clients' unique needs.
Media investment and portfolio management
Communication strategy and planning
Performance and outcome optimization
Data strategy
Effectiveness measurement and feedback
Predictive analytics and insight
A&I is committed to making data-driven decisions and delivering better results for our clients, using advanced machine learning, artificial intelligence and a wide range of tools and data. We help to understand and maximize the impact of marketing activities on business outcomes.
Strategic audience insights, segmentation and planning. Using Audience Origin, our proprietary consumer panel that seamlessly connects strategy, planning and activation
Advanced modeling techniques and tooling to assess and optimize marketing mix effectiveness
Insights into brand performance, positioning and partnership strategies, supported by the world's largest brand analytics platform, BAV
Campaign optimization at every stage, from pre-testing to post-campaign analysis
Advice on budget allocation and portfolio management
Sustainability & Social Impact
We have a sustainability policy we'd like to share with you to see where our ambitions intersect. Because when we work together, we not only have the power to build brands and optimize sales, but also the power to shift opinions and change behavior on a scale necessary for a more sustainable and fairer future for all.
This is how we help each other achieve our sustainability goals.
Our Sustainability & Social impact policy
Inclusive and accessible campaigns
Reduction of CO2 emissions in media and creation
High privacy and data ethics standards in our work
Pro bono work
Creative Futures
Integration of content, context, creative, collaborations to maximise the potential of modern media.
Addressable creative
Creative analytics
Social creative
SEO
Performance content
Publisher & platform partnerships
eSports & gaming
Sport & entertainment
Branded entertainment
Frictionless Commerce
Commerce consultancy, implementation and retail media activation to help brands connect and sell across D2C, platforms and marketplaces.
Business strategy & growth analytics
D2C strategy
Retailer & marketplace strategy
Integrated commerce media
Content merchandising
Commerce performance measurement
Technology & tool development
