Breakthrough for brands in the new communications economy
Wat gebeurt er als je innovatie, klantgerichtheid en een flinke dosis creativiteit combineert? Bij Kruidvat vonden we het antwoord: een vernieuwde app die niet alleen duizenden harten veroverde, maar ook onze marketing naar een hoger niveau tilde. Dit is hoe wij first-party data omzetten in klantgeluk!
‘Matchday’, presented by hip-hop sensation Broederliefde, is the football talk show for Gen-Z. This unique concept proves the power of target group-oriented thinking, by seamlessly integrating this generation's two greatest passions - football and hip-hop - by seamlessly integrating them. A winning formula with which we managed to reach Gen-Z.
We help clients understand the modern marketing paradox. Adding value, creating competitive advantage and breaking new ground, through our people, our capabilities, data and technology.
We discover breakthroughs for some of the world’s biggest advertisers. Here’s some of our most celebrated recent work.
Parents struggle with screen time with their children and, moreover, 40% of parents worry that their child is not reading enough. Odido's answer: ‘The Phone Book’! This smartphone-style book, with a chat-style story, makes the switch from scrolling to reading smaller and more fun. With a clever media mix, Odido not only caught parents' attention, but also positively influenced their perception of Odido as a brand that looks beyond the smartphone (+12%).
‘Matchday’, presented by hip-hop sensation Broederliefde, is the football talk show for Gen-Z. This unique concept proves the power of target group-oriented thinking, by seamlessly integrating this generation's two greatest passions - football and hip-hop. A winning formula with which we managed to reach Gen-Z.
EssenceMediacom transformed a Dr. Oetker product promotion into a mission-driven strategy. By combining the unique strengths of all partners, #BakHetVerschil became more than a media campaign: a collective action with tangible impact. A smart multi-channel approach combined awareness, activation and community engagement to make a difference.
Tapping into a cultural moment around the World Cup, we helped TUI launch The World Cook, a competitive international cooking series streamed on Amazon Prime Video.
With 120 offices and over 10,000 people operating in 96 markets.
